Do you want to know which are the best social media management tools?

Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth.

With the growing social media landscape, managing various social media platforms efficiently has become necessary for big and small businesses.

As a result, many social media management tools and software solutions have emerged, explicitly designed to streamline and optimize platform management.

In this blog, we have carefully reviewed the top 17 social media management tools so you can choose the best one for your social media marketing needs.

• Why Social Media Management Tools Are Important?
• 17 Best Social Media Management Tools
• How To Choose Social Media Management Tools for Your Business
• Integrate Social Media Management Tools With OptinMonster

Why Social Media Management Tools Are Important?

Here’s why social media management tools are important:

Centralized Platform for Multiple Channels: Managing each social media tool individually can be overwhelming. Social media management tools provide a centralized platform to manage multiple channels, streamlining the process of posting, monitoring, and engaging with your audience across various networks.

Time and Resource Efficiency: These tools allow scheduling posts in advance, saving significant time and resources. This efficiency enables marketers to plan and execute a social media strategy more efficiently and strategically.

Enhanced Engagement: Quick and effective engagement with your audience is crucial in social media. Social media management tools often feature integrated engagement functions, like responding to comments or messages, ensuring you maintain an active and responsive presence.

Advanced Analytics and Insights: Understanding the impact of your social media efforts is key to refining your strategy. Social media management tools provide detailed analytics and insights into the performance of your posts and campaigns, helping you understand your audience better and tailor your content accordingly.

Consistency in Posting: Regular posting is vital to keep your audience engaged and attract new followers. These tools help maintain a consistent posting schedule, ensuring your social media presence is active and engaging.

Crisis Management and Reputation Monitoring: In the age of viral content and rapid information spread, monitoring your brand’s reputation is essential. These tools allow real-time monitoring of mentions and trends, enabling swift response to potential crises or negative feedback.

Collaboration and Workflow Management: For teams, these tools offer collaborative features like task assignments, editorial calendars, and approval workflows, streamlining the content creation and posting process.

Competitive Analysis and Social Listening: Keeping an eye on your competitors and staying abreast of industry trends is crucial. Many social media management tools offer social listening and competitor analysis features, giving insights into your market position and emerging trends.

Social media management tools are not just a convenience but a strategic asset in today’s digital marketing landscape. They empower businesses to manage their online presence effectively, engage with their audience meaningfully, and harness the full potential of their social media strategies.

Latest Trends in Social Media Management

Several trends are shaping the landscape of social media management:

AI and Automation: Artificial Intelligence (AI) has become a cornerstone in social media management. From predictive analytics to automated content curation and customer interaction, AI is revolutionizing how businesses approach their social media strategy.

Visual Content Management: With platforms like Instagram and Pinterest gaining more traction, tools specializing in visual content management are rising. These tools aid in creating, scheduling, and analyzing visual content, which is essential for brands focusing on visual appeal.

Integration with Digital Marketing: Social media tools are no longer standalone platforms. Their integration with other digital marketing tools like CRM systems, email marketing software, and analytics tools provides a holistic view of marketing efforts and enhances the efficiency of digital marketing campaigns.

Ready to find out which social media management tools are best for your business? Let’s dive right in.

17 Best Social Media Management Tools

1. Buffer
2. Hootsuite
3. Sprout Social
4. Agora Pulse
5. Sendible
6. eClincher
7. Social Pilot
8. CoSchedule
9. MavSocial
10. SocialBee
11. Post Planner
12. Tailwind
13. Later
14. MeetEdgar
15. Zoho Social
16. Sprinklr
17. HubSpot

Let’s discuss these social media management tools in detail.

1. Buffer

Buffer is a highly intuitive social media management tool known for its simplicity and user-friendliness. It streamlines the process of scheduling posts, tracking the performance of your content, and managing all your social media accounts from a single platform.

Designed with a clean, easy-to-navigate interface, Buffer is particularly favored by small businesses and individual creators who seek a straightforward approach to social media management.

Key Features:

• Post Scheduling: Allows you to plan and schedule your posts across various social media platforms.
• Performance Analytics: Provides insights into how your content is performing in terms of engagement, reach, and other metrics.
• Multiple Account Management: Enables the management of various social media accounts from a single dashboard.
• Team Collaboration: Offers features for team members to collaborate, including the ability to assign posts and review drafts.

Standout Feature:

Buffer’s standout feature is its simplicity and ease of use. Its clean interface and straightforward analytics make it incredibly accessible for users who are not deeply versed in social media management tools, making it an ideal choice for beginners and small businesses.

Best For:

Buffer is best suited for small businesses, solopreneurs, and individuals looking for a simple, no-frills tool to manage their social media presence. It’s also great for those who are new to social media management and need an easy-to-understand platform.

Pricing:

Buffer offers a free plan with basic features, which is a great starting point for small businesses or individuals. Its paid plans, which include additional features start at $6/month. The pricing structure is designed to be scalable, making it a cost-effective option for growing businesses.

In summary, Buffer stands out in the market for its user-friendly interface and straightforward functionality, catering to those who need an efficient and easy-to-manage solution for their social media strategies.

2. Hootsuite

Hootsuite is one of the most widely recognized social media management tools, offering a comprehensive suite of features to manage and execute social media strategies.

It’s designed to accommodate a range of functionalities from scheduling and publishing posts across multiple platforms to monitoring social media conversations and analyzing performance metrics.

Hootsuite’s robust platform makes it suitable for businesses and professionals who need to manage a diverse and active social media presence.

Key Features:

• Centralized Dashboard: Manage all social media profiles from a single interface.
• Advanced Scheduling: Plan and publish content across multiple channels simultaneously.
• Social Listening: Monitor keywords, conversations, and trends relevant to your brand.
• Analytics and Reporting: Access in-depth analytics to track performance and ROI.
• Team Management: Assign tasks and manage team workflows within the platform.

Standout Feature:

Hootsuite’s standout feature is its extensive social listening and monitoring capabilities. This functionality allows users to stay on top of what’s being said about their brand and industry across various social networks, enabling timely and informed interactions.

Best For:

Hootsuite is best for professionals, small to medium-sized businesses, and enterprises that require a robust tool to handle multiple accounts and are focused on comprehensive social media strategies. It’s particularly beneficial for those who need detailed analytics and social listening features.

Pricing:

Hootsuite offers a tiered pricing structure to cater to different needs and scales. The plans start at $99/month.

Hootsuite’s comprehensive feature set and scalable plans make it a go-to choice for a broad spectrum of users who require detailed analytics, robust scheduling options, and extensive social listening tools to drive their social media strategies.

3. Sprout Social

Sprout Social is a premium social media management tool known for its exceptional analytics and comprehensive customer relationship management (CRM) features.

It offers a holistic approach to social media management, combining powerful engagement tools with detailed analytics and reporting. This platform is designed to cater to businesses that prioritize in-depth insights into their social media performance and audience engagement.

Key Features:

• Advanced Analytics: Provides detailed reports on social media performance, audience demographics, and engagement metrics.
• Social Listening: Tracks brand mentions, industry trends, and competitor activities.
• Unified Smart Inbox: Consolidates messages from all social channels for efficient response and engagement.
• CRM Capabilities: Allows for a deeper understanding of the audience by keeping track of past interactions and social data.
• Content Calendar and Scheduling: Facilitates planning, scheduling, and publishing content across various social platforms.

Standout Feature:

Sprout Social’s standout feature is its advanced analytics and reporting capabilities. The platform offers deep insights and customizable reports that help businesses understand their social media performance and make data-driven decisions.

Best For:

Sprout Social is best suited for medium to large businesses and enterprises that require a comprehensive suite of features to manage their social media presence. It is particularly beneficial for those who need advanced analytics, detailed reporting, and CRM functionalities to enhance their social media strategies.

Pricing:

Sprout Social’s pricing starts at $249 per user/month, reflecting its position as a premium tool.

In essence, Sprout Social is a robust and sophisticated tool that excels in delivering in-depth analytics and comprehensive social management capabilities. It is tailored for businesses that require a thorough understanding of their social media efforts and seek to establish stronger relationships with their audience.

4. Agora Pulse

Agora Pulse is a versatile and user-friendly social media management tool that offers a balanced mix of features suitable for businesses of various sizes.

It stands out for its comprehensive set of functionalities, which include content scheduling, social listening, and performance analytics, all wrapped in an intuitive interface.

Agora Pulse is particularly appreciated for its streamlined approach to managing multiple social media accounts efficiently.

Key Features:

• Unified Social Inbox: Consolidates messages, comments, and mentions from different platforms into a single dashboard for easy management.
• Content Scheduling and Publishing: Schedule posts in advance across multiple social channels.
• Social Listening: Monitor your brand, competitors, and industry trends.
• Detailed Reporting: Access insightful analytics to evaluate the effectiveness of your social media campaigns.
• Team Collaboration Features: Assign tasks, track progress, and manage team workflows.

Standout Feature:

Agora Pulse’s standout feature is its unified social inbox, which simplifies the task of monitoring and responding to social media interactions. This feature is especially useful for businesses that engage heavily with their audience across multiple platforms and seek to maintain a consistent response strategy.

Best For:

Agora Pulse is best suited for small to medium-sized businesses and agencies that need a comprehensive, yet straightforward tool to manage their social media activities. It strikes a balance between advanced functionalities and ease of use, making it ideal for those who want a robust platform without a steep learning curve.

Pricing:

Pricing for Agora Pulse starts at 49€ per month.

Agora Pulse is a well-rounded tool that caters to a broad range of social media management needs. Its combination of a user-friendly interface, comprehensive feature set, and efficient inbox management makes it a strong contender for businesses looking to streamline their social media management processes.

5. Sendible

Sendible is a powerful social media management tool specifically designed for agencies and businesses handling multiple client accounts.

It excels in providing a seamless and integrated experience for managing, monitoring, and reporting across various social media platforms.

With its focus on efficiency and scalability, Sendible streamlines social media tasks through customizable dashboards and robust scheduling capabilities.

Key Features:

• Customizable Dashboards: Tailor your dashboard to match client needs and branding.
• Advanced Scheduling: Schedule posts for multiple clients across different social media channels.
• Unified Social Inbox: Manage and respond to messages from various platforms in one place.
• Content Recommendation & Curation: Discover and share content that resonates with your audience.
• Detailed Analytics and Reporting: Generate comprehensive reports to track and analyze performance.

Standout Feature:

Sendible’s standout feature is its client management capability. The platform’s customizable dashboards allow users to create a unique experience for each client, making it easier to manage multiple accounts efficiently and effectively.

Best For:

Sendible is best suited for marketing agencies and businesses that manage social media for multiple clients. Its tailored features make it an excellent choice for professionals looking for a tool that can accommodate the diverse needs of various clients.

Pricing:

Sendible offers several pricing tiers, starting at $29 per month, which includes basic features suitable for a single user.

In summary, Sendible stands out in the social media management landscape for its robust client management and customization features. Its focus on agency needs, combined with powerful scheduling and reporting tools, makes it a top choice for professionals looking to streamline their social media management across various client accounts.

6. eClincher

eClincher is a comprehensive social media management tool known for its robust features and versatility. It caters to a wide range of social media management needs, from post scheduling and content organization to social media monitoring and analytics.

eClincher is designed to help businesses and agencies enhance their social media ROI through efficient and effective management of their online presence.

Key Features:

• Smart Queues: Automate the process of republishing content on a scheduled basis.
• Unified Social Inbox: Manage all messages, comments, and interactions in one place.
• Analytics and Reporting: Track and analyze social media performance with in-depth reports.
• Social Media Monitoring and Listening: Monitor keywords, hashtags, and brand mentions across social platforms.
• Media Library: Access an in-built library for storing and organizing images and other media assets.

Standout Feature:

eClincher’s smart queues for content republishing are a standout feature, allowing users to efficiently recycle and schedule content. This feature is particularly useful for maintaining a consistent online presence and maximizing the reach of evergreen content.

Best For:

eClincher is ideal for enterprises, agencies, and businesses looking for an all-in-one solution to manage their social media campaigns comprehensively. It is particularly beneficial for those who need advanced features like bulk scheduling, monitoring, and in-depth analytics.

Pricing:

The basic plan for eClincher starts at $65 per month, offering a range of features suitable for small to medium-sized businesses. The premier plan, priced at $175/month, includes more advanced capabilities like connecting more social media profiles and adding team members, making it suitable for larger organizations and agencies.

eClincher stands out as a versatile and feature-rich tool in the social media management space, offering extensive functionalities that cater to a broad spectrum of social media tasks. Its emphasis on automation, combined with powerful analytics and content management features, makes it a valuable asset for businesses and agencies aiming to elevate their social media strategies.

7. SocialPilot

SocialPilot is a comprehensive and cost-effective social media management tool designed to cater to the needs of small and medium businesses, as well as digital agencies.

It excels in simplifying social media scheduling, analytics, and client management. Known for its user-friendly interface and efficient functionality, SocialPilot helps businesses streamline their social media processes and enhance their online presence.

Key Features:

• Bulk Scheduling: Schedule up to 500 posts in advance, including images.
• Content Curation and Discovery: Easily find and share relevant content across your social networks.
• Social Media Analytics: Gain insights into post performance and audience engagement.
• Client Management: Manage multiple clients’ social media accounts seamlessly.
• Collaboration Tools: Work effectively with team members and allocate different roles and permissions.

Standout Feature:

SocialPilot’s standout feature is its bulk scheduling capability, which is a significant time-saver for managing multiple accounts. This feature allows for efficient planning and posting of content across various social platforms, making it particularly useful for agencies and businesses with high-volume posting needs.

Best For:

SocialPilot is best for small to medium-sized businesses and digital marketing agencies looking for an affordable yet powerful tool to manage their social media presence. Its ease of use and client management features make it an excellent choice for agencies handling multiple client accounts.

Pricing:

SocialPilot’s pricing starts at $25.50 per month, offering a cost-effective solution for small to medium-sized businesses. The platform provides various plans to cater to different user needs, including advanced features for larger teams and agencies.

In summary, SocialPilot distinguishes itself in the social media management tool market with its combination of affordability, robust functionality, and ease of use. Its comprehensive feature set, particularly in areas like bulk scheduling and client management, makes it a go-to solution for businesses and agencies looking to optimize their social media efforts efficiently.

8. CoSchedule

CoSchedule is a versatile social media management tool known for its focus on content organization and marketing calendar functionality. It integrates content marketing, social media scheduling, and project management into one unified platform.

CoSchedule is designed to help marketers organize all of their marketing activities, including social media, in one place, making it a great tool for planning and executing comprehensive marketing strategies.

Key Features:

• Marketing Calendar: Centralize all marketing projects and social campaigns for easy planning and visibility.
• ReQueue: Automatically finds optimal posting times and fills gaps in your social media schedule.
• Social Media Scheduling: Plan, schedule, and automate social media posts across various platforms.
• Content Organizer: Manage and collaborate on content creation, from ideation to publication.
• Work Organizer: Assign tasks, track progress, and meet deadlines with project management tools.

Standout Feature:

CoSchedule’s unique ReQueue feature is its standout attribute, automatically finding the best times to post and resharing your best content to maximize engagement. This intelligent automation ensures that your social media channels remain active with minimal manual intervention.

Best For:

CoSchedule is best for marketers and businesses looking for an all-in-one platform to manage not only their social media but all marketing projects. It’s particularly useful for teams that require a collaborative tool for content planning and execution.

Pricing:

Pricing for CoSchedule starts with a free basic version of the marketing calendar. Paid plans begin at $19 per user per month.

In essence, CoSchedule stands out for its comprehensive approach to marketing management, combining content planning, social media scheduling, and project management in a single platform. Its focus on automation and team collaboration makes it a valuable tool for marketers looking to streamline their marketing processes and ensure consistent content delivery across their social channels.

9. MavSocial

MavSocial is a comprehensive social media management platform with a significant emphasis on visual content.

Ideal for businesses and agencies that rely heavily on imagery and videos in their social media campaigns, MavSocial provides a suite of tools for creating, managing, and publishing visual content across various social networks.

Key Features:

• Digital Asset Management: An in-built library for storing and organizing images and videos, simplifying content creation.
• Visual Content Scheduling: Advanced tools for scheduling and posting visual content on multiple social media platforms.
• Social Inbox: Manage all interactions and engagements across platforms from a unified dashboard.
• Analytics and Reporting: Comprehensive analytics to assess the performance and impact of social media campaigns.
• Social Media Ad Management: Create and manage social media ads within the platform.

Standout Feature:

The digital asset management system is MavSocial’s standout feature, offering an efficient way to store, access, and utilize visual content. This feature is particularly useful for brands and agencies that frequently use multimedia in their social media strategies.

Best For:

MavSocial is best suited for marketers, agencies, and businesses with a heavy emphasis on visual content in their social media marketing. It’s particularly beneficial for those who need a robust platform to manage, publish, and analyze visual content across multiple channels.

Pricing:

MavSocial offers a tiered pricing structure, starting with a basic plan ideal for small businesses and scaling up to more advanced plans for larger organizations and agencies. The Pro plan, priced at $78/month, includes up to 30 social profiles and 3 team members, making it suitable for medium-sized businesses.

MavSocial stands out in the social media management landscape for its focus on visual content management and its comprehensive suite of tools that cater to the needs of visually-driven social media strategies. Its combination of content management, scheduling, analytics, and ad management makes it a versatile choice for businesses and agencies looking to enhance their social media presence with compelling visual content.

10. SocialBee

SocialBee is a social media management tool that specializes in content creation and scheduling. It is known for its user-friendly interface and efficiency in managing multiple social media accounts.

SocialBee excels in helping users organize their content into categories, making it easy to maintain a balanced and varied content strategy across different platforms.

Key Features:

• Content Categorization: Organize content into various categories for diverse and consistent posting.
• Scheduling and Posting: Schedule posts across multiple platforms with a focus on evergreen content.
• Content Recycling: Automatically reshare your best performing content.
• Social Media Calendar: Visualize and plan your content strategy with an interactive calendar.
• Performance Analytics: Track the performance of your posts and adjust your strategy accordingly.

Standout Feature:

The most notable feature of SocialBee is its content categorization and recycling capabilities. This allows for a strategic and balanced approach to content distribution, ensuring that your social feeds remain diverse and engaging.

Best For:

SocialBee is particularly well-suited for small businesses, entrepreneurs, and freelancers who require a straightforward and effective tool for managing their social media content. It is also beneficial for those who wish to focus on consistently delivering a mix of content types across their social channels.

Pricing:

SocialBee’s pricing starts at $24 per month, offering an affordable solution for individuals and small businesses.

In summary, SocialBee distinguishes itself in the social media management space with its focus on content organization and recycling. Its user-friendly approach, combined with effective scheduling and analytics tools, makes it a popular choice for businesses and individuals looking to streamline their social media content strategy and maintain an active online presence.

11. Post Planner

Post Planner is a social media management tool designed to help businesses and marketers find, plan, and post content that drives engagement.

Known for its content discovery and automated scheduling capabilities, Post Planner simplifies the process of maintaining an active and effective social media presence.

It stands out for its ability to curate high-quality content suggestions and streamline the content planning process.

Key Features:

• Content Discovery: Utilizes an algorithm to suggest high-engagement content tailored to your audience.
• Smart Scheduling: Automates the posting process based on the best times for engagement.
• Content Calendar: Plan and visualize your social media strategy with an interactive calendar.
• Performance Analytics: Track and analyze the performance of your posts to refine your strategy.
• Content Rating System: Rates content suggestions to help you choose the most engaging posts.

Standout Feature:

The content discovery and rating system is Post Planner’s standout feature, helping users effortlessly find and share content that is most likely to engage their audience. This feature makes it particularly useful for businesses looking to increase their social media engagement without spending hours searching for content.

Best For:

Post Planner is best suited for small businesses, marketers, and social media managers who need a tool to help them consistently find and post engaging content. It is ideal for those who want to boost their social media engagement without the need for extensive content creation resources.

Pricing:

Offering one of the most affordable pricing structures in the market, Post Planner’s plans start as low as $3 per month. This makes it a highly accessible option for individuals and small businesses looking to enhance their social media presence without a significant investment.

In essence, Post Planner is a valuable tool for those looking to simplify their social media management, particularly in terms of content discovery and scheduling. Its focus on delivering high-quality content suggestions and its user-friendly interface make it an excellent choice for businesses and individuals aiming to maximize their social media engagement with minimal effort.

12. Tailwind

Tailwind is a specialized social media management tool primarily focused on Instagram and Pinterest.

It stands out for its robust features tailored to these visual-centric platforms, making it an ideal choice for businesses, influencers, and marketers who rely heavily on image and video content.

Tailwind offers unique functionalities like smart scheduling, content discovery, and analytics specifically designed for Pinterest and Instagram marketing.

Key Features:

• Smart Scheduling: Automated scheduling based on optimal times for Pinterest and Instagram.
• Content Discovery: Find trending content and hashtags to boost engagement.
• Visual Planning: Drag-and-drop calendar for organizing and previewing posts.
• Analytics and Insights: In-depth performance metrics for both Pinterest and Instagram.
• Tailwind Tribes: Collaborate and grow with like-minded marketers and influencers.

Standout Feature:

Tailwind’s unique scheduling feature, particularly for Pinterest, is its standout attribute. It helps users maximize their content’s reach by suggesting the best times to post, specific to their audience and engagement patterns.

Best For:

Tailwind is best for individuals and businesses focusing on Pinterest and Instagram marketing. It’s particularly beneficial for those who want to leverage the visual aspects of these platforms to enhance their brand’s online presence.

Pricing:

Tailwind offers a free plan with basic features, making it accessible for beginners. Paid plans start at $49.99 per month.

In summary, Tailwind is a dedicated tool for those looking to optimize their presence on Pinterest and Instagram. With its tailored features for these platforms, it provides a comprehensive solution for users to manage, analyze, and grow their visual content strategy effectively.

13. Later

Later is a marketing platform primarily designed for Instagram, although it also supports other social media platforms like Pinterest, Facebook, and Twitter. It is particularly renowned for its visual content calendar and scheduling capabilities.

Later focuses on streamlining Instagram marketing, from scheduling posts and stories to analyzing performance, making it a preferred choice for brands and influencers who prioritize Instagram in their social media strategy.

Key Features:

• Visual Content Calendar: Drag-and-drop interface for easy planning and scheduling of posts.
• Instagram Stories Scheduling: Schedule Instagram Stories in advance for consistent posting.
• Linkin.bio: Create a shoppable Instagram feed or link to multiple websites and blog posts.
• Hashtag Suggestions: Optimize posts with relevant hashtags for greater reach.
• Analytics: Detailed insights into post performance, audience demographics, and engagement rates.

Standout Feature:

Later’s standout feature is its visual content calendar, which allows for easy planning and scheduling of Instagram posts. The drag-and-drop interface simplifies the process of visualizing and organizing your Instagram feed.

Best For:

Later is best suited for Instagram-focused marketers, small businesses, and influencers who value a visually cohesive and well-planned social media presence. It is also beneficial for those who manage multiple social media platforms but prioritize Instagram.

Pricing:

Later offers a free plan with basic functionalities, making it accessible for beginners or small businesses. Paid plans start at $16.67 per month.

In essence, Later is a robust tool for Instagram marketing, offering specialized features that cater to the unique needs of Instagram users. Its focus on visual planning and easy-to-use scheduling tools make it a popular choice for individuals and businesses aiming to create a visually appealing and strategically organized Instagram presence.

14. MeetEdgar

MeetEdgar is a social media management tool designed to automate content planning and distribution, especially for small businesses and entrepreneurs. It specializes in recycling evergreen content and optimizing post scheduling.

MeetEdgar simplifies the process of maintaining a consistent online presence, making it an ideal choice for users seeking to maximize the impact of their social media content with minimal manual effort.

Key Features:

• Automated Content Scheduling: Schedule and reshare content automatically.
• Content Library: Organize content into categories for easy access and repurposing.
• Auto-Generated Social Posts: Creates posts from blog articles or web pages.
• Performance Analytics: Track engagement and refine your content strategy.
• Browser Extension: Easily add new content to your library from the web.

Standout Feature:

MeetEdgar’s unique ability to recycle evergreen content stands out. It ensures that your valuable content continues to reach audiences, optimizing your social media strategy for engagement and reach over time.

Best For:

MeetEdgar is particularly useful for small businesses, entrepreneurs, and individual creators who want to maintain an active social media presence without dedicating extensive time to content creation. Its automated features make it a great tool for maximizing efficiency in social media management.

Pricing:

Pricing for MeetEdgar starts at $24.91 per month.

In summary, MeetEdgar is a beneficial tool for those looking to automate their social media strategy effectively. Its emphasis on content recycling and automated scheduling makes it a valuable asset for users seeking to enhance their social media impact without constant manual input, thereby optimizing their time and resources.

15. Zoho Social

Zoho Social is a part of the extensive suite of Zoho applications, offering a social media management platform designed for businesses and agencies. It provides a range of tools for scheduling posts, monitoring social media activity, engaging with audiences, and analyzing social media performance.

Zoho Social is particularly noted for its seamless integration with other Zoho products, making it an ideal choice for users already within the Zoho ecosystem.

Key Features:

• Scheduling and Publishing: Plan and publish content across multiple social channels.
• Real-Time Monitoring: Track social media activity and engage with your audience in real time.
• Advanced Analytics: Access detailed analytics to understand your social media performance.
• Collaboration Tools: Work with team members and manage social media tasks effectively.
• Zoho CRM Integration: Seamlessly connect with Zoho CRM for enhanced customer relationship management.
• Standout Feature:

The integration with Zoho CRM is Zoho Social’s standout feature, offering an enriched social media management experience by connecting social media efforts with customer relationship data. This integration provides a more comprehensive understanding of customer interactions and behavior.

Best For:

Zoho Social is best suited for businesses and agencies, especially those already using Zoho’s suite of products. It’s beneficial for those looking for a social media management tool that can integrate well with their existing CRM and marketing tools.

Pricing:

Zoho Social offers a range of pricing plans, starting at $10 per month, with different tiers catering to the needs of businesses of various sizes. Each tier offers an incremental set of features, with higher plans providing more advanced capabilities like bulk scheduling and custom reports.

In summary, Zoho Social stands out for its integrative capabilities with the Zoho product ecosystem, making it a compelling choice for users seeking a unified approach to managing their social media alongside other business processes. Its comprehensive set of features, combined with the power of CRM integration, makes it a robust tool for businesses looking to leverage social media for enhanced customer engagement and insights.

16. Sprinklr

Sprinklr is an enterprise-level social media management platform that offers a broad range of functionalities to large organizations. It is designed to cater to the complex needs of big businesses, providing extensive tools for social media engagement, content management, advertising, and analytics.

Sprinklr stands out for its ability to manage customer experiences across any communication channel at scale, making it an ideal choice for large enterprises with diverse and global social media requirements.

Key Features:

• Multi-Channel Management: Manage and publish content across more than 25 social channels.
• Advanced Analytics: Comprehensive analytics tools for in-depth insights into social media performance.
• Customer Experience Management: Tools to enhance customer interactions across various digital platforms.
• AI-Driven Insights: Leverage artificial intelligence for better decision-making and strategy planning.
• Social Listening and Engagement: Monitor social conversations and engage effectively with your audience.

Standout Feature:

Sprinklr’s standout feature is its comprehensive suite of tools designed for large-scale, enterprise-level social media management. Its ability to integrate customer experience management across numerous channels sets it apart from other platforms.

Best For:

Sprinklr is best suited for large enterprises and organizations that require an all-encompassing platform to manage their extensive social media presence and customer experience. It is particularly beneficial for businesses looking for a tool that can handle the complexity and scale of their global operations.

Pricing:

Pricing for Sprinklr is customized based on the specific needs of the enterprise. Interested businesses need to contact Sprinklr for a tailored quote, as the platform offers a wide array of services and integrations that can be adjusted according to the size and requirements of the organization.

In summary, Sprinklr is a powerful social media management tool for large enterprises, offering a rich set of features and capabilities. Its focus on comprehensive customer experience management and enterprise-level analytics makes it a leading choice for big businesses seeking to optimize their social media strategies across multiple global platforms.

17. HubSpot

HubSpot is renowned for its all-in-one inbound marketing software, which includes an extensive set of social media management tools. It integrates social media marketing with other facets of digital marketing, such as email marketing, SEO, and CRM.

HubSpot’s social media management tools are designed to streamline content publishing, monitor social interactions, and provide detailed analytics, all within a single platform.

Key Features:

• Social Media Scheduling: Schedule posts in advance across multiple social channels.
• Social Media Monitoring: Track mentions and engage with your audience across different platforms.
• Analytics and Reporting: Gain valuable insights into your social media campaigns and audience engagement.
• CRM Integration: Seamlessly integrate social media activities with HubSpot’s CRM for a holistic view of customer interactions.
• Content Strategy Tools: Plan and optimize your content strategy with SEO and blog integration.
• Standout Feature:

HubSpot’s integration of social media management with its CRM system is its most significant feature. This integration allows for a more cohesive and data-driven approach to managing customer interactions and understanding audience behavior across social channels.

Best For:

HubSpot is ideal for businesses looking for a comprehensive digital marketing solution that includes social media management. It’s particularly beneficial for those who want to integrate their social media efforts with other marketing activities within a single platform.

Pricing:

HubSpot’s social media tools are part of their broader marketing software suite, which starts at $18 per month. The pricing varies based on the range of features and tools included, with more advanced plans offering additional functionalities and greater scalability.

In summary, HubSpot stands out as a versatile and powerful tool for businesses seeking an integrated approach to social media management and digital marketing. Its combination of social media tools with CRM and other marketing functionalities makes it a compelling choice for businesses aiming to align their social media strategy closely with their overall marketing objectives.

How To Choose Social Media Management Tools for Your Business

Selecting the right social media management tool hinges on several factors:

1. Business Size and Needs: Small businesses prioritize cost-effectiveness, while larger enterprises may need more comprehensive features.
2. Social Media Platforms Used: Ensure the tool supports all platforms relevant to your business.
3. Analytics and Reporting: Consider the depth of insights and reporting you need.
4. Trial Periods: Use free trials to test tools’ usability and effectiveness.

Integrate Social Media Management Tools With OptinMonster

Effective social media management is just one piece of the digital marketing puzzle. It would help if you had a powerful conversion optimization tool to amplify your online presence and convert your social media traffic into tangible results.

This is where OptinMonster steps in.

OptinMonster is not just any lead generation tool; it’s a comprehensive conversion optimization toolkit designed to turn your traffic into subscribers, leads, and customers. With OptinMonster, you can:

• Create Eye-Catching Opt-in Forms: Use our drag-and-drop builder to create visually appealing forms that are optimized for the highest conversion rates.
• Target and Personalize: Implement advanced targeting options based on user behavior to display the right message to the right person at the right time.
• Analyze and Adapt: Utilize real-time analytics to understand what’s working and make data-driven decisions to enhance your strategies.

Integrating OptinMonster with your chosen social media management tool can create a synergy that boosts your social media presence and ensures that the traffic from these platforms is captured and converted effectively.

Whether it’s growing your email list, reducing cart abandonment, or increasing sales, OptinMonster provides the functionalities to achieve your goals.

Don’t just take our word for it – see for yourself how our customers have significantly benefited from using OptinMonster over the years:

• How an Italian Restaurant Added 1,000+ Leads In 4 Months with OptinMonster
• Travel Agency Marketing: How Anywhere.com Recovered 56% of Abandoning Visitors
• How Urban Southern Increased Sales 400% Using OptinMonster

Sign up for OptinMonster Today!

More on Social Media:

• How to Increase Sales With Social Media: 9 Expert Tips
• Social Selling Statistics (Includes Social Media Marketing!)
• Best Time to Post on Social Media for the Highest Engagement
• How to Raise Awareness on Social Media: 5 Totally Unique Strategies
• Social Media and SEO: Do Social Shares Really Matter for Ranking?
• How to Use Social Media for Affiliate Marketing
• 11 Social Media Metrics You Need to Nail Your Marketing Goals
• 8 Best Social Media Feed Tools to Boost Followers