Multi-step optin forms and campaigns are one of our most popular campaign types because they significantly increase conversions. To learn more, click here: https://staging.optinmonster.com/features/yes…

Often people are worried that giving visitors two options may reduce conversion, but our data shows otherwise. It often leads to an increase in conversion by as much as 18% thanks to behavioral psychology.

As explained by the psychology principle, Zeigarnik Effect, people who begin an action are more likely to complete it which means that visitors who click the Yes button are more likely to opt in. People are also more likely to opt in if they feel they have a choice.

Our Yes/No Forms let people choose the action they want to take next, by clicking on one of the two buttons.

Yes/No style multi-step forms let you grab visitors’ attention and present them with a targeted offer at the right time.
OptinMonster customers have used these multi-step campaigns to:
• Segment their audience by offering two different lead magnets
• Offer content upgrades, product demos and webinars
• Show relevant discount offers
• Redirect user’s attention to popular blog posts and pages
• Improve affiliate earnings by showing exclusive offers