Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too.

But it’s sometimes hard to choose the right terms for Google. They love changing things up over there, but when you have a grasp on how to choose the right keywords for SEO, it makes handling their changes a whole lot easier.

If you want your web pages, content marketing, and email marketing to deliver optimal results, then you’ve got to understand how to research—and use—keywords once and for all.