You’ve created a quality blog that’s attracting visitors and sparking engagement, but how can you be sure your content will convert those visitors into customers?

What you need are buyer personas to help you get crystal clear on the individuals you’re marketing to.

A buyer persona (a.k.a. “customer avatar”) is a fictional person who represents a particular company’s ideal customer.

In this guide, we’ll share how to create a concrete buyer persona – complete with templates & examples that you can use to clearly define your ideal customer and target them for increased conversions.