“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar,” says David Ogilvy (a.k.a. “The Father of Advertising”).

Your lead magnet title will determine whether or not someone decides to opt in to your email list. That’s why you need to put a significant amount of focus on crafting better headlines.

But there’s no need to reinvent the wheel when you have a list of headline formulas that are proven to convert. In this cheat sheet, we’ll share proven opt-in headline ideas, templates, and tips to get more email subscribers.

With your lead magnet, a high-converting opt-in form, and one of the proven opt-in headlines below, you will have no problem attracting website visitors to your email list.