You want your new subscribers to get to know your brand and how you can help them and there’s no better way to do that than to share entertaining and engaging stories about your brand.

Storytelling creates and reinforces the human connections between you and your subscribers. It helps you build trust and relationships and lets your subscribers know how you can help them.

There’s no hard, fast rule about storytelling, but even the shortest story can be made better with a clear structure:

• Problem
• Solution
• Proof
• Continuation (aka, “now what?”)

Feel like you’ve already said everything there is to say about your brand? Don’t worry – you can share a quick personal story instead, using this same format.