Are you trying to learn how to raise awareness on social media, but not sure how to go about it?
Social media can be one of your company’s biggest assets. It allows you to connect with your target audience in a way that other platforms simply can’t compete with.
But growing your online presence can be difficult at best. At worst, it’s downright discouraging.
That’s why, in today’s post, we’re going to share 5 battle-tested strategies for how to raise awareness on social media for your brand.
If you implement any of the following tips, you’ll start seeing more followers, engagement, and conversions coming from your social efforts.
Ready to get started? Let’s dive straight into the list.
How to Raise Awareness on Social Media
You may have read similar blog posts about how to raise brand awareness on social media.
And you’ve probably come across a hundred versions of the same advice: create quality content your audience loves.
That’s why, in this post, we wanted to share strategies that are more unique.
Each of the methods listed below shares the following advantages:
- They don’t require ANY coding skills or technical knowledge
- They can be implemented in minutes
- They’re PROVEN to work for FAST results
With that in mind, let’s check out our 5 expert tips on how to raise awareness on social media.
1. Convert Your Sites Traffic into Followers
Many marketers and small business owners make a common mistake: they treat their social media marketing strategy as if it were in a vacuum.
In other words, they don’t leverage other marketing channels (like their website, email list, push notifications, and more) to increase their brand awareness on social.
This is a BIG missed opportunity.
You can redirect your site’s organic traffic to your social channels. From there, you’ll be able to get more followers and engagement to raise your brand’s awareness.
And the best tool on the market for redirecting traffic to your social media channels is hands down OptinMonster:
OptinMonster is a lead generation toolkit that allows you to easily create “optin campaigns.”
This is a term you’re likely already familiar with, even if you’ve never heard it before. “Optin campaigns” simply refers to things like:
- Lightbox popups
- Floating bars
- Fullscreen welcome mats
- Gamified spin-to-win wheels
- And more…
But you’re probably wondering, “How do these optin campaigns help grow awareness on social media?”
That’s where using OptinMonster’s Social template comes into play:
This campaign allows you to seamlessly redirect users to your social media accounts.
And it’s 100% customizable, so you can choose which social channels to promote across your site.
You’ll also be able to modify things like the image, headline, colors, text, and more without needing any coding experience.
That’s because OptinMonster uses a drag and drop builder to give you total control over how your campaign looks and functions.
But here’s what really makes this strategy effective: you can use OptinMonster’s targeting rules to show your social campaign to the right people, in the right places, and at just the right time in their customer journey.
That means using triggers like:
- Exit-Intent® Technology: Grow your social following from visitors who are actively leaving your website.
- Scroll Depth: Boost conversions by displaying your campaign after people have shown interest in your on-page content.
- OnSite Retargeting®: Keep users engaged by showing fresh campaigns to returning visitors.
These are just a few of the ways you can target social media campaigns to get higher conversions, though there are many others.
But why not see it in action for yourself? Click below to start your 100% risk-free OptinMonster subscription today:
2. Build Custom Campaigns for Social Traffic
In the last tip for raising brand awareness on social media, we covered how you can send traffic from your site to your social channels.
Now, we’re going to do the exact opposite.
And rather than using optin campaigns to redirect users somewhere else, we’ll use them to welcome visitors specifically from social.
Here’s an example of what that might look like:
The demo above shows a campaign made for mobile devices. And it rewards visitors coming from Facebook with a 25% discount.
This helps you build brand awareness and will help your word-of-mouth marketing efforts.
By creating personalized offers for visitors coming from social media, you begin linking your social and organic traffic.
You also start training users to check in with your social accounts for more deals and future savings.
Plus, everything can be set up in a matter of minutes.
That’s because OptinMonster lets you target your audience based on where they’re visiting from with Referer Detection.
Imagine being able to present an offer for visitors coming from Instagram and an entirely unique offer for visitors from Facebook.
You’ll be able to tailor your messaging to sub-groups (also called “segments“) of your audience.
This will make your brand more memorable and get you higher conversions in the process.
Want to try it out first-hand? Get started with your 100% risk-free OptinMonster account today!
3. Display Social Feeds on Your Site
So far, we’ve seen 2 methods for linking your social traffic with your website traffic. This involves people coming and going from one marketing channel to the other.
But you can link the 2 even more closely by displaying a social feed on your website.
That means taking feeds from sources like:
- YouTube
- And more…
Then you can display these on targeted posts or pages of your site.
Or you can simply choose to show the feed in specified areas across your entire site. This would be in places like above the footer or in a sidebar.
Here’s an example of what an Instagram feed would look like in the sidebar of a blog post:
This gives your social media channels more exposure.
As people visit your website, they’ll have immediate access to your feeds. They can then click to reach the social platform being displayed to engage with your brand.
And if you’re using WordPress, this is an incredibly simple setup. You just need a tool like Smash Balloon:
Smash Balloon is a quick and easy way to add social media feeds to your WordPress site.
This premium plugin lets you customize feeds from:
- YouTube
- Facebook (pages and groups)
Once you download the plugin, there are ZERO technical or coding skills required.
Everthing is totally customizable with an easy-to-use dashboard so you can perfectly tailor your social feeds to your brand’s look and style.
As a result, you’ll build a larger following on social media and get an instant boost in brand awareness.
Check out Smash Balloon today!
4. Run a Social-Based Online Giveaway
Another solution for how to base awareness on social media is using an online giveaway or contest.
This can be a powerful marketing campaign that will help you grow social engagement FAST.
And the process is simple:
- Select a prize for YOUR target audience
- Determine HOW your audience can enter the contest
- Announce the winner
- Follow up with a special offer for all the participants
If you follow the strategy outlined above, you’ll definitely be able to grow your social media following (and generate more revenue in the process).
That’s because you can make following your social media pages a requirement to enter the contest.
And if you wanted that contest to go viral, you could award extra entries for participants who share the contest with friends.
By making targeted calls to action (CTA) aimed at growing your social engagement, you’ll get LOTS of brand awareness.
For more tips on how to do this, check out the following resources: How to Run an Online Contest to Boost Traffic & Generate Leads.
But now for the big question: How can you create an online contest when you’re already strapped for time?
If you’re using WordPress, all you need is a plugin like RafflePress:
RafflePress is the world’s best viral contest builder and giveaway plugin
One of the best parts about this tool is how easy it is to create custom contests designed to go viral from the start.
That’s because you can configure “entry points” that are tied to different calls to action.
So, for example, someone could read a blog post for 3 entry points, share the post on social for 2 entry points, and follow your social channel for 1 entry point.
That would give each participant the ability to have 6 entry points total and boost their odds of winning.
You can set these actions to be optional or mandatory, giving your users more freedom to choose how they enter the contest.
With RafflePress, you can select prizes that your target audience will LOVE. Then you can build a contest with CTAs to boost your online presence on social media.
From there, you’ll be able to add contests to existing posts and pages or generate a new landing page with a single click.
Plus, there’s no coding required, making this the perfect tool for beginners.
Want to see it in action for yourself? Get started with RafflePress today!
5. Create a Consistent Posting Schedule
Like we said at the start of the post, building your online presence can take time.
One of the most important ingredients to a successful social media campaign is simply consistency.
Lots of marketers and business owners begin posting on social media but burn out after a few weeks. Usually, it’s because they run out of topics to post about as time goes on.
A good way to avoid this is to create a posting schedule and calendar that you can stick to.
And we also highly recommend scheduling your posts throughout the week to make sure you’re ahead of schedule.
While there are LOTS of tools for scheduling social posts, you might already have access to one through a popular SEO tool: SEMrush.
SEMrush is primarily a software used to increase your rankings on search engines like Google. It allows you to research keywords, analyze competitor strategies, identify LSI/related keywords your posts needs, and much more.
But what many people don’t know is that SEMrush also has a social media poster that connects to:
- YouTube
And it allows you to easily schedule all of your social posts:
If your business is trying to grow on social media AND improve your organic rankings, then we highly recommend this tool.
As you schedule more posts for social media, you can start automating your social strategy.
This helps you build more brand awareness in LESS time.
Plus, with SEMrush, you’ll also have a tool that helps your SEO efforts. That makes it a great way to kill 2 birds with 1 awesome tool.
Get started with SEMrush today!
And that’s all for now! These have been 5 expert tips for how to build awareness on social media.
If you follow any of the 5 strategies above, we’re confident you’ll start seeing the results you’ve been working so hard to achieve.
We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:
- 8 Best Social Media Platforms for Small Business (Compared)
- 35 Social Media Marketing Tools You Can Start Using Today
- 9 Ways to Grow Your Email List With Social Media
These articles will have even more information on how you can get more followers (and engagement) from social media to take your business to the next level.
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