Category: Lead Generation

How to Use Psychographics to Boost Leads and Conversions

Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, …
Continue reading: How to Use Psychographics to Boost Leads and Conversions
Win Big at Influencer Marketing: An Ultimate Guide for Beginners

Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this guy: That’s right, folks. Santa started appearing as an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody actually asked him if he wanted the gig). Influencer marketing has been around for a …
Continue reading: Win Big at Influencer Marketing: An Ultimate Guide for Beginners
How to Use Visual Storytelling Marketing to Win More Leads

Have you ever been drawn in by a post’s title, hooked by the opening paragraph, and then lost interest because you were only given a wall of text and your eyes stopped focusing? Us too. Images help to break up the monotony of the black-on-white text on the page. We’re really not sure what makes …
Continue reading: How to Use Visual Storytelling Marketing to Win More Leads
12 Easy Ways To Build Your Free Email List Right Now

You may have just as many hours in a day as Beyoncé, but building an email list from scratch is hard work, especially when you’re already busy building your online store, creating content, and providing customer support. But, it’s possible to build a free email list without letting everything else go. Building your own list …
Continue reading: 12 Easy Ways To Build Your Free Email List Right Now
How to Boost Your Business with Facebook Messenger Marketing

Are you looking for a way to engage with your website traffic RIGHT NOW? Why not use Facebook Messenger to connect with your customers and site visitors? According to Facebook, there are more than 2 billion messages sent on their messaging platform each month between people and businesses alone. That’s a lot of messages between …
Continue reading: How to Boost Your Business with Facebook Messenger Marketing
How to Increase Traffic and Get More Leads With Pinterest

Want to increase your leads from Pinterest? In this post, we’re going to cover Pinterest referral traffic, aka, how to use Pinterest to drive traffic to your blog or website. We’re going to start off by sharing some information about Pinterest users because you can never know too much about your audience. From there, we’ll …
Continue reading: How to Increase Traffic and Get More Leads With Pinterest