Have you ever heard an email marketing tip that sounded too good to be true? Due to the popularity of email marketing, there are tons of studies on the best and worst ways to optimize your campaigns. In this article, we will reveal the top 7 email marketing myths that you shouldn’t believe. 1. Consumers have too …
You’ve probably heard it a thousand times: “Capture user emails to increase conversions.” Great. But what does increased conversions mean exactly? And why is it so important? Demystifying Conversions A conversion refers to any time a customer takes direct action. For example, when someone subscribes to your email list, that user has converted from a …
You know you should be working to increase your email subscribers on your site, but it’s usually this distant thought with abstract numbers. So today we’ll show the details of how much one person increased his subscribers by using OptinMonster. Bryan Harris has been getting attention with his blog at VideoFruit by breaking down strategies and techniques of …
Creative, forward-thinking non-profit organizations have seen incredible success with email marketing for years. Still, some non-profits are just beginning to scratch the surface of what email marketing can do for their organization. Non-profits who utilize email marketing see higher engagement with key supporters, increased levels of participation among volunteers, and more generous giving from donors. …
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