Are you confused about whether to use double opt-in vs. single opt-in for your email list? Email marketing is one of the best ways to engage with visitors and turn them into subscribers and customers. According to Smart Insights, every dollar you spend on email marketing brings you $40 in return. But before they can …
Are you having trouble turning your subscribers into customers? Your job isn’t finished once you’ve gotten someone’s email address; in fact, your job is only beginning. In this article you’ll learn the email marketing mistakes bloggers, marketers and even experts make that kill their email conversions, and how you can correct them. Ready? Let’s dive …
Did you know that, according to Sendgrid’s email deliverability statistics, a whopping 21% of emails never make to the recipients’ mailboxes? That’s because many senders don’t follow email deliverability best practices. We’re not talking about emails ending up in spam. Believe it or not, even though 455 billion spam emails are sent each day, that’s …
When’s the last time you scrubbed your email list? If the answer is never, then you’re likely wasting time, effort, and money on marketing to people who aren’t interested in your business. Email lists decline by 20–30% every year. Up to one-third of your subscribers will never open your emails, much less click on your …
As a marketer, it can be exhausting to continue finding new avenues of growth for your company. Trying something completely new takes a lot of time and effort, and there’s no way to guarantee success. Unfortunately, there’s no magic bullet for acquiring new quality customers. But, it doesn’t have to be a constant uphill battle …
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