Running an online business is hard. And, without an email marketing strategy for eCommerce customers, it can be impossible to build the meaningful relationships you need to grow. Fortunately, you don’t have to come up with eCommerce email ideas on your own. In this article, we’ll lay out 13 eCommerce email marketing best practices that …
More than 281 billion emails were being sent and received daily in 2018 alone, with statistics showing that this number will surpass 347 billion in 2023: So, what’s up with the claim that email marketing is dead/dying a slow death? There could be some truth to that claim, in the sense that past email marketing …
Let’s talk about sales follow-up emails. Because, you want to turn your customers into lifelong supporters, right? Great! Then let us clue you in on a little secret. Are you ready to have your mind blown? It’s not your product that’s going to turn those customers into supporters. And no, that doesn’t mean your product isn’t …
Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns. …
Unsubscribes are a double-edged sword. On one side, you have people unsubscribing which is never good for the ego. On the other side, your list is doing a bit of self-cleaning. But, you’ll always wonder if you could’ve saved some of those unsubscribers, won’t you? You probably could have, and that’s why we’re here. In …
There are few things more frustrating to an eCommerce business owner than an abandoned cart. The customer browsed, read reviews, looked at several pictures, and put something in their cart, only to leave? What gives? Unfortunately, this happens a lot. Cart abandonment statistics show that more than 75% of shoppers abandon their carts, but that …
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