Category: eCommerce

Remarketing Lists for Search Ads: Custom Campaigns and Tailored Bids

Did you know that only 2-4% of site visits end with a transaction? With Remarketing Lists for Search Ads (RLSA), you can use a combination of retargeting and search ads to reach out to returning site visitors. When you consider that returning visitors convert at 2X the rate of new site visitors, RLSA could make …
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Google Display Retargeting Ads: A Budget-Friendly AdWords Option

What if you could reach more than 90% of the world’s internet users with your retargeting ads? With Google display retargeting ads, you can! The Google Display Network (GDN) is made up of 2 million+ sites, apps, and videos that reach so many people, 90% of everyone in the world on the internet, that your …
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Facebook Retargeting Ads Made Simple + How to Create & Install a Pixel

Facebook has 2.38 billion active users. More than 1.5 billion of them log in every single day. If you’re not running ads on the platform, you’re missing out on what amounts to a captive audience. Plus, Facebook is phenomenal at helping you get the right ads in front of the right people. It lets you …
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How to Use Onsite Retargeting to Boost Conversions

You already know that 98 out of 100 people will leave your site without buying anything. Did you also know that about 70% of folks are going to actually put something in their cart before they leave without buying anything? And it’s not just about spending money. The same rate of people, 98%, will leave …
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Retargeting Best Practices + What It Is and Why You Need It

Let us know if this seems familiar… You’re browsing an online store, maybe lingering a bit on a particular item that you fancy more than the others. But, through a tremendous display of willpower, you leave the site without making a purchase. As you go about the rest of your month, you have a sneaking …
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13 Simple eCommerce Email Marketing Tips to Skyrocket Your Sales

Running an online business is hard. And, without an email marketing strategy for eCommerce customers, it can be impossible to build the meaningful relationships you need to grow. Fortunately, you don’t have to come up with eCommerce email ideas on your own. In this article, we’ll lay out 13 eCommerce email marketing best practices that …
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