Category: Content Marketing

How to Write High-Converting Meta Descriptions to Boost Rankings

There’s so much that goes into search engine optimization. We talk a lot about keywords and content optimization, those things that will get your posts ranked higher in search engine results. We also spend a lot of time on how to create compelling headlines that demand attention and increase your chance of getting those important …
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How to Optimize Content for Featured Snippets and Get More Traffic

Ah, the featured snippet. Many a tear has been shed over this elusive beast. Okay, okay, probably no tears have been shed. But given that there’s no way to tag your content for them, they have frustrated many content marketers. Let’s go ahead and get this out of the way: there’s no Google featured snippet …
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How to Explode Traffic by Updating Outdated SEO

Did you know that Google tweaks its SEO algorithm more than 500 times each year? ? That’s a lot of changes to the SEO algorithm that determines where your page shows up in search results pages. More than anything, this tells us that SEO isn’t a task that we can check off a list and …
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3 Easy Steps to Awesome User-Generated Content

You’re familiar with the Share a Coke campaign, right? Coca-Cola encouraged customers to share a Coke and share their experience on Twitter. And WOW, did they ever. People were excitedly taking selfies with bottles and cans of Coke products, giving the already recognizable brand loads of free advertising. Within 6 months of the campaign’s launch …
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5 Video Marketing Tips To Skyrocket Your Traffic And Conversions

If you’re looking for a proven way to boost traffic and increase conversions then you need a video marketing plan. It can be scary creating video content for marketing if you’ve never done it before, but having a strategy makes it so much easier. In this post, we’re going to cover 5 video marketing tips …
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How to Complete a Conversion Rate Audit in 9 Simple Steps

You know the problem with most conversion optimization guides out there? They all give generic tips and tricks that SOMETIMES work to give you a quick conversion boost. But they never address the root of the problem – and they’re not tailored to your audience. What if you want to get deeper into the conversion …
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