Conversion Rate Optimization Blog by OptinMonster

Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. They provide an understanding of the reasons and motivations behind consumer decisions. You can use this information to improve your marketing and increase sales. What does that mean for your …
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What Is Geotargeting? A Powerful Marketing Tool for Conversions

Do you know you can increase your conversions by up to 400% with geotargeting? Geolocation targeting is an incredibly effective way to reach the right people at the right time with the right message. In fact, 9 out of 10 marketers see higher sales when they customize their marketing based on users’ specific location. In …
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700+ Power Words: The Secret Sauce of Successful Copy Revealed!

In the world of copywriting, there’s a secret weapon that top marketers and advertisers swear by: power words. These aren’t just ordinary words; they’re the triggers that ignite emotion, drive action, and make your message unforgettable. Word power is so real that you could see a 12.7% increase in conversion rates simply by sprinkling a few power …
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Smash Balloon Review: Is This Social Feed Plugin Any Good?

Want to display beautiful social media feeds on your website to grow your following and boost your sales? You need a social media feed plugin that’s both powerful and easy to use. Smash Balloon is the most popular suite of WordPress social feeds plugins. We often get asked if it’s really the best tool to …
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What Is a Floating Bar? (Beginner’s Guide)

Did you know that a simple floating bar on your website can skyrocket lead generation? Cosmetic Capital, an eCommerce website offering beauty products, captured over 18,000 new leads with a floating bar campaign. With this 1 small addition to their website, they increased their lead generation by 300%! If you want to replicate this success …
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What Is Email Automation? A Beginner’s Guide to Email Marketing Automation

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Potential customers need to hear your message an average of 7 times before purchasing. Email automation helps you win those sales. How? By getting the right email messages to your subscribers at the right time. In …
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