Conversion Rate Optimization Blog by OptinMonster

19 Quick and Dirty Tricks for Writing Better Emails

Are you looking for a quick way to improve your email marketing campaigns? Writing killer emails can be easy, once you know the tricks that smart marketers use. Here are 19 quick and dirty tricks that you can use to crush it with your next email campaign. 1. Keep Your Design Minimal The more simple …
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12 Reasons Why Your Content Isn’t Converting

Let’s be real for a second. Blogging can be a lovely hobby… but sooner or later, we’re all hoping to make a little money. Whether you’re selling a product, service or ad space, you’ve got a motive behind every post, video, photo or status update you publish: conversions. You want your content to convert. So… …
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How RazorSocial Increased Conversions by 520% Using Content Upgrades

What if you could leverage your existing content to increase your conversions by 10%, 50%, or even 200%? It is possible, and you don’t even have to spend lots of time or money creating new lead magnets to do it. In this case study, we’re going to show you how RazorSocial increased conversions by over 520% …
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4 Ways to Create a High Converting Website & Drive Website Conversion

Do not read this post unless you want to create a high converting website that will drive website conversion. In other words, unless you want more customers or clients via your website, stop reading right now. Still there? Great, let’s talk about how we can make your website a customer generating machine! The problem with …
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6 Effective Ways to Tailor Your Content to Your Buyer Persona

You’ve created a quality blog and it’s actually attracting visitors and sparking engagement. But what you ultimately want is to convert those visitors into customers – and if that doesn’t happen, then your marketing efforts are going to waste. There could be a million reasons for this, but a likely culprit is one most people never …
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Why You Need to Build an Email List Right Now – And the Exact Steps on How to Get Started

For some business owners, email marketing may seem archaic. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you …
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