Conversion Rate Optimization Blog by OptinMonster

How Salt Strong Increased Conversions 185% While Avoiding Google’s Mobile Penalty

Are you worried that Google’s new mobile penalty will cause your site to lose rank if you use popups? If Google penalizes your site because your optins keep users from navigating your site, that means lost sales for you. We’re not worried here at OptinMonster, though. Our optins designed for mobile devices meet Google’s requirements. …
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19 Best Marketing Books To Level Up Your Marketing Strategy

As a busy marketer, it can be hard to keep up with the latest information. But if you don’t, you risk being left in the dust by competitors. Keeping up with industry news and blogs is helpful, but if you really want to get in-depth information, reading the top marketing books is still one of …
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How To Nail Travel Industry Email Marketing To Win More Customers

How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista. Global tourism revenue in 2016 was US$1.26 trillion, and around 1.2 …
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How AnglaisCours Increased Conversions 150% Using Content Upgrades

Are you looking for a simple way to increase subscribers, but don’t have time to create lots of new content and offers? In this case study, we’ll show you how AnglaisCours used existing content to create content upgrades, increasing subscribers 150%. Meet AnglaisCours AnglaisCours Club provides video-based English learning programs for native French speakers. They …
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New Integration: OptinMonster + Sendloop = Smart Email Marketing Made Easy

One of the features we’re most proud of at OptinMonster (besides our innovative and advanced targeting features) is that we make it easy to build your list, no matter which email marketing service you use. We offer dozens of native integrations for all the most popular email marketing services, plus the option to connect with …
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Use Marketing Automation to Build Authentic Customer Relationships

Do you want to save time on your eCommerce marketing while still keeping quality relationships with your customers? In this article, you’ll learn 5 marketing automation best practices to help you do just that! It’s easier than ever to automate marketing tasks and that can make it more likely that authentic customer relationships will fade. …
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