Conversion Rate Optimization Blog by OptinMonster

How Photowebo Increased Conversions 3806% Using Gated Content

Have you experimented with lightbox optins in the past and found they just didn’t work for you? Did you give up trying to build your list because you felt frustrated with underperforming popups? In this case study, we’ll share how Photowebo increased conversions 3806% by switching from popups to gated content. Meet Photowebo Photowebo empowers …
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How to Create a Video Popup To Boost Engagement (Step by Step)

People love videos. They really do. If you’re not using a video popup on your site, you’re missing a golden opportunity to boost engagement, leads, and sales. Recent reporting from Wyzowl states that 79% of people confess to buying software or an app because of the brand’s persuasive video. And a completely mind-blowing 96% of people …
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Introducing New Black Friday and Holiday Theme Collections for Easy Seasonal Marketing

The holiday season is now beginning… is your business ready? With smart holiday marketing, you can get a piece of the billions of dollars being spent this season. Now is the time to start planning your holiday promotions so you don’t get left behind. But, we get it… it’s a busy time of year and …
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How Wholesale Suite Gains 6500 Qualified Leads A Year Using 2-Step Optins

Have you tried popups in the past but didn’t see the results you wanted? Frustrated by low conversions in your popups? Maybe it’s time to try a new technique. In this case study, we’ll learn how Wholesale Suite increased conversions from 2.5% using a simple popup to over 40% using two-step optins. Meet Wholesale Suite …
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How to Create a Custom “Like Us On Facebook” Popup to Get More Fans

In this guide, we’ll walk you through the best way to do this: creating a Like us on Facebook popup. While email marketing has the best return on investment, there’s no question that social media is better for sharing. 57% of global content sharing activities occur via Facebook, whereas email only accounts for 4%. If …
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How IncStores Gets 750+ New Subscribers Each Week With Onsite Retargeting

Is your marketing team eager to try onsite retargeting for your eCommerce site, but your developers don’t have time to help implement your ideas? Is it cost-prohibitive to ask your developer to design and launch a popup offer every time you have a new offer or audience to target? In this case study, we’ll see …
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