Conversion Rate Optimization Blog by OptinMonster

How Kennedy Blue Increased Sales 50% by Overcoming Sales Objections with Popups

Are you frustrated that it takes your prospect months to make a buying decision? Does your business have a naturally long sales cycle? Discover how Kennedy Blue increased sales 50% by overcoming sales objections with popups. And they did it despite a sales cycle that could be months, or even years, long! Meet Kennedy Blue Kennedy Blue …
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14 Email Marketing Mistakes You Need to Avoid

Are you having trouble turning your subscribers into customers? Your job isn’t finished once you’ve gotten someone’s email address; in fact, your job is only beginning. In this article you’ll learn the email marketing mistakes bloggers, marketers and even experts make that kill their email conversions, and how you can correct them. Ready? Let’s dive …
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What Is Conversion Rate Optimization? Complete Beginner’s Guide

What is conversion rate optimization (CRO) and how can it help you? If you’ve been wanting to understand this key part of marketing, you’re in the right place. In this beginner’s guide, we’re going to explain what conversion rate optimization is, the benefits you can get, and how to get started with your CRO strategy …
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How Trading Strategy Guides Added 11,000 Subscribers With A Content Locking Script

Are you frustrated trying to figure out what content your subscribers are most interested in? Do you see lower-than-average click through rates on your email newsletters? Perhaps it’s because your email is not segmented. In this case study, we’ll learn how Trading Strategy Guide used our content lock feature to add nearly 11,000 targeted subscribers …
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How to Create an Announcement Bar in Shopify to Boost Sales

Do you want to let more visitors to your Shopify store know about your offers and sales? An announcement bar could be the answer. An announcement bar, also called a welcome header bar, lets every visitor see your important news. Whether you’re telling new customers about your shipping deals or announcing a time limited sale, …
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SEO For Lead Generation: How To Attract More Organic Leads

Are you using the power of search engine optimization (SEO) for lead generation? If you’re not using SEO as part of your marketing strategy, you’re missing a great opportunity to get more qualified organic leads by attracting more traffic to your website. What is Lead Generation in SEO? How does SEO help with lead generation? …
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