Conversion Rate Optimization Blog by OptinMonster

How Wild Water Adventures Recovered $61,000 in Sales Using OptinMonster

What if we told you that asking visitors to your website one simple question could add thousands of dollars to your bottom line this year? Sometimes, it’s just that easy. In this case study, we’ll discover how Wild Water Adventures used one six-word question to convert dozens of prospects, recovering over $61,000 in sales. Meet …
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46 Best Content Curation Tools For Fail-Proof Marketing Automation

These days, content is the engine that drives your business reputation and helps you make sales. But it’s not always easy to keep that content machine fully tuned up. That’s why a content curation tool is so important. Let’s face it: creating great content takes time and money. But if you’re a busy marketer or …
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How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between …
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How Nashville Pedal Tavern Lifted Sales $2,300 In Just 14 Days Selling Gift Certificates

Do you have periods during the year when sales naturally are naturally low? Are you looking for ways to increase sales during those times, but without offering discounts? In this case study, we’ll learn how Nashville Pedal Tavern added thousands of dollars of revenue selling gift certificates during their slowest time of year, and without …
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White Hat vs. Black Hat SEO: How to Be a Search Engine Hero

Do you know the difference between white hat vs. black hat SEO? If you don’t, all your hard work doing search engine optimization could backfire. Ever noticed how the heroes of old movies always wore white, while the villains wore black? Like in The Wizard of Oz, those using “black hat” methods will pay for …
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Social Media and SEO: Do Social Shares Really Matter for Ranking?

Are you spending time and resources promoting your content on Facebook, Twitter, and other social networks in the hopes of boosting your search engine rankings? Did you know that some experts would call that a waste of time? The relationship between social media and SEO isn’t at all clear-cut… but it does exist, and it …
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