Practical tips to boost your site conversions.
Ah, the featured snippet. Many a tear has been shed over this elusive beast. Okay, okay, probably no tears have been shed. But given that there’s no way to tag your content for them, they have frustrated many content marketers. Let’s go ahead and get this out of the way: there’s no Google featured snippet …
Did you know that Google tweaks its SEO algorithm more than 500 times each year? ? That’s a lot of changes to the SEO algorithm that determines where your page shows up in search results pages. More than anything, this tells us that SEO isn’t a task that we can check off a list and …
Imagine logging onto your favorite eCommerce site and being greeted by a friendly message, welcoming you to the store. You begin browsing. You’re not entirely sure what you want, but Mother’s Day is coming up, and you’ve been trying to find that perfect give for your mom. After a few minutes of searching, another message …
Are you a start up company eager to learn more about your customers but need help figuring out what content and offers work best? In this case study, we’ll learn about how Chamaileon.io discovered what kind of content and offers their visitors want, and how they increased their conversion rate from 5% to 16% using …
Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, …
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