Author: Sharon Hurley Hall
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How to Schedule Your Marketing Campaigns With OptinMonster
Continue reading: How to Schedule Your Marketing Campaigns With OptinMonsterAre you missing out on revenue because people aren’t seeing your marketing campaigns at the right times? If you’re not scheduling your marketing campaigns so they’re super relevant to your audience, you could be hurting your business with irrelevant marketing. That’s because 61% of consumers prefer to see relevant offers. If they don’t think your …
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13 Dumb A/B Testing Mistakes That Are Wasting Your Time
Continue reading: 13 Dumb A/B Testing Mistakes That Are Wasting Your TimeAre you wasting your time with A/B testing? A lot of businesses make A/B testing mistakes that cost them time and money they can’t afford, because they don’t understand what A/B tests are and how to run them correctly. A/B testing is an amazing way to improve your conversions, for any business. We’ve seen OptinMonster …
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19 Best Marketing Books To Level Up Your Marketing Strategy
Continue reading: 19 Best Marketing Books To Level Up Your Marketing StrategyAs a busy marketer, it can be hard to keep up with the latest information. But if you don’t, you risk being left in the dust by competitors. Keeping up with industry news and blogs is helpful, but if you really want to get in-depth information, reading the top marketing books is still one of …
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How To Nail Travel Industry Email Marketing To Win More Customers
Continue reading: How To Nail Travel Industry Email Marketing To Win More CustomersHow do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista. Global tourism revenue in 2016 was US$1.26 trillion, and around 1.2 …
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What Is a Split Test? How to Create It? (and Why You Should)
Continue reading: What Is a Split Test? How to Create It? (and Why You Should)How do you know your marketing campaigns are working? Split testing! If you don’t split test, you miss out on leads and sales without even knowing it. Split testing shows you if your marketing is working and where you can make changes to improve its effectiveness. In this guide, we’ll show you why split testing …
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21 Content Marketing Mistakes the Experts Really Regret
Continue reading: 21 Content Marketing Mistakes the Experts Really RegretAre you worried about making a content marketing mistake that tanks your content strategy? You should be, because content marketing is a crucial part of attracting and retaining your customers, so getting it wrong can be costly. One of the best ways to avoid harming your reputation and revenue is to learn from the best. …
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