Sharon Hurley Hall, Author at OptinMonster

SEO Made Simple: Where & How To Use Keywords in Your Content

If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. That’s what the stats say. Research shows that 95% of people only look at the first page of search results. And half the clicks on that page go to the first three results. That means if you get keyword …
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46 Best Content Curation Tools For Fail-Proof Marketing Automation

These days, content is the engine that drives your business reputation and helps you make sales. But it’s not always easy to keep that content machine fully tuned up. That’s why a content curation tool is so important. Let’s face it: creating great content takes time and money. But if you’re a busy marketer or …
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How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between …
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White Hat vs. Black Hat SEO: How to Be a Search Engine Hero

Do you know the difference between white hat vs. black hat SEO? If you don’t, all your hard work doing search engine optimization could backfire. Ever noticed how the heroes of old movies always wore white, while the villains wore black? Like in The Wizard of Oz, those using “black hat” methods will pay for …
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Social Media and SEO: Do Social Shares Really Matter for Ranking?

Are you spending time and resources promoting your content on Facebook, Twitter, and other social networks in the hopes of boosting your search engine rankings? Did you know that some experts would call that a waste of time? The relationship between social media and SEO isn’t at all clear-cut… but it does exist, and it …
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23 Proven Growth Hacking Examples You Can Steal to Gain Traction

Growing your business is the dream and goal of every entrepreneur, yet sometimes it’s hard to come up with ideas to propel you to the next level. Stuck for ideas on how to grow fast? Take a look at the success of others for inspiration. To help you get inspired, we’ve collected the most effective …
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