Are you making the most of returning visitors to your site? If not, maybe it’s time to create a website popup campaign to get their attention. By the end of this post, you will know exactly how to create an eye-catching welcome note for returning visitors. Advantages of Welcome Back Emails If someone comes back …
If you’re running an online store, eCommerce lead generation is a crucial part of creating a successful business. That’s because one of the secrets to getting more sales is to get more leads. After all, today’s leads are tomorrow’s customers. But there are a couple of questions that every eCommerce retailer asks at some point …
Ever wonder what the big deal is with eCommerce personalization? Let’s use an offline example to explain. When you go back to a restaurant you’ve visited before, it feels great when staff welcome you back and greet you by name, doesn’t it? And it’s a nice surprise when they acknowledge a special occasion like a …
If you’re not getting personal in eCommerce marketing, you’re making a costly mistake. We’re not just talking about revenue. It could cost you customers, too. Around 41% of customers switch companies because of poor online personalization and a lack of trust. In terms of money, poor eCommerce personalization costs US businesses around $756 billion a …
Do you feel like your mobile visitors aren’t really paying attention to your marketing campaigns? By 2021, more than half of the world’s sales will be made on mobile devices. That’s why it’s essential to start engaging your mobile visitors now! It’s easy for mobile visitors to get distracted by a new app or notification, …
Are you losing customers on your checkout page? Checkout page optimization is what you need! Shopping cart abandonment is a big issue for eCommerce retailers. Research tells us that the average cart abandonment rate is around 70%. In other words, most people who put an item in the shopping cart don’t buy it. And that’s …
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