Jennifer Butler Keeton, Author at OptinMonster

Welcome Messages for Websites: 11 Examples to Improve Conversions and UX

Do you want a simple way to increase your business’s conversions and sales? Welcome messages for websites have the power to catch visitors’ attention, show them relevant offers, and give them a reason to stay on your site. The best website welcome messages make a strong first impression. They improve user experience (UX), set the …
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What Are the Best Call to Action Button Colors? 3 Proven Ways to Get More Clicks

What are the best call to action button colors to increase your click rates? Every online marketer knows that conversions are key to success. When more people click on your “Subscribe” or “Buy Now” buttons, you get more leads and sales. Color definitely matters to online users. In one survey of 500 consumers, 39% said …
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Mastering Promotional Emails: Best Practices, Examples, and Templates

Do you want to write promotional emails that will convert more subscribers into customers? Promotional emails are powerful marketing tools for eCommerce businesses. They let you communicate your offerings, increase sales, and build customer relationships. In this blog, we’ll explore the world of promotional emails and delve into best practices for creating impactful campaigns. Furthermore, …
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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. They provide an understanding of the reasons and motivations behind consumer decisions. You can use this information to improve your marketing and increase sales. What does that mean for your …
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What Is Geotargeting? A Powerful Marketing Tool for Conversions

Do you know you can increase your conversions by up to 400% with geotargeting? Geolocation targeting is an incredibly effective way to reach the right people at the right time with the right message. In fact, 9 out of 10 marketers see higher sales when they customize their marketing based on users’ specific location. In …
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Smash Balloon Review: Is This Social Feed Plugin Any Good?

Want to display beautiful social media feeds on your website to grow your following and boost your sales? You need a social media feed plugin that’s both powerful and easy to use. Smash Balloon is the most popular suite of WordPress social feeds plugins. We often get asked if it’s really the best tool to …
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