Creating campaigns and advertising in general can be tricky. Some strategies work, some don’t.
This game of ‘figuring things out’ is not always fun. There are days when nothing goes well and success seems to be put aside for a few lucky businesses.
But the time when advertising was a gamble is long gone.
“The time has come when advertising has in some hands reached the status of science.” – Claude Hopkins, Scientific Advertising, 1923.
Nowadays, only those who don’t know or don’t understand the basic principles of advertising and human psychology rely on luck.
And luck can only take you so far. In most cases, creating campaigns based on luck is no better than throwing money out the window.
Even so… there are plenty of companies that follow this approach.
That’s why out of thousands of brands in each industry, we’re only aware of a dozen or so.
The best of the best in business follow proven strategies, methods and techniques.
Instead of playing by the ear, they research what others did in the past, and test campaigns in a scientific manner.
And the more focus they put on this, the greater their success.
It’s the same with Math, Biology, Physics, and other sciences.
Modern Math was built on principles and theories that are thousands of years old.
So, if we can build upon what Pythagoras said, we can also build upon what successful brands do.
Now, there are 2 things you need to take into consideration before doing this.
- Only take inspiration from successful brands.
- Don’t copy. The idea is to follow the principle, strategy or structure… not to copy-paste ads you see out in the wild.
If this concept is interesting to you, I have great news.
At OptinMonster, one of our main goals is to help small businesses compete with the big guys.
So, we came up with an AMAZING update that is based on the concept we just mentioned.
This update is going to change the course of many businesses.
It will help you follow in the footsteps of industry giants, and create campaigns that have a high chance of success.
You’ll be able to say goodbye to luck-based advertising!
Introducing Playbooks
We looked at some of the most successful brands in the world, to study and replicate their best conversion strategies.
The campaigns we took inspiration from were then implemented by real OptinMonster customers and turned into Playbooks.
So, a Playbook is a ready-to-use campaign that replicates the same structure, strategy, and rules a successful brand uses.
With Playbooks you don’t have to…
- Do research.
- Wonder if the structure you’re using is successful or not.
- Worry about following the wrong principles.
- Waste hours on design or display rules.
You just choose a Playbook that fits your goals and industry, and in less than 3 minutes your campaign is live and ready to generate results.
Design, content, and targeting — you get everything!
Let’s go through the process.
How Playbooks Work
When you create a new campaign for your business, instead of choosing a template or starting from scratch, you have the option to choose Playbooks.
When you do that, you’re going to be sent to a page with all of our Playbooks.
The first Playbooks you’ll see are the ones we recommend for your specific industry/type of business. For example, if you’re a Blogger, you will see the Playbooks we recommend for Bloggers/Publishers.
You’ll also see Playbooks we recommend based on what goal you want to achieve.
You might want to grow your social media, or your email list. No matter what your goal is, we have a Playbook for it.
When you choose the Playbook you want to use, you get a ready-to-use campaign.
You have the option to edit every single aspect of your campaign, but you DON’T have to.
The campaign is going to follow a proven conversion strategy, so you really don’t have to do anything other than change the colors to match your brand, and maybe add a new image with our Unsplash integration.
Even the Display Rules are completely set to match the type of campaign you choose.
As you can see, creating a campaign with Playbooks can be a 1-minute task.
Plug-and-play, or better said… plug-and-earn.
And you can do this as many times as you want, with as many campaigns as you want.
What You Can Expect from Playbooks (Why You Should Care?)
Here is a list of things you’ll be able to do with the help of Playbooks:
- You’ll never get stuck again, because you’ll always be able to get inspired by successful campaigns.
- You’ll get better results. Each Playbook was built on proven conversion strategies.
- You’ll save a ton of time.
- You’ll be able to test more offers, generate more sales, and take the lead in your market.
Plus, if you’re using OptinMonster for clients, then you’ll be able to create dozens of campaigns per day without breaking a sweat.
Playbooks will give you the freedom to grow your business no matter how experienced you are, or how small your business is.
It also doesn’t matter if you have design, coding or marketing skills.
With that being said, we hope you’re as excited about this update as we are.
We put a lot of thought and effort into it, and we truly believe it’s going to be a game-changer for your business.
And while we’re on this topic, we’d like to make you an offer.
You can also think of it as a gift, because it’s our way of helping you achieve results faster.
Get a FREE Done-For-You High-Converting Campaign ($297 value) + Access to Playbooks, Premium Features, and OptinMonster University!
When you register for an OptinMonster account, we’ll have one of our conversion experts create a High-Converting Campaign for you.
This way, you’ll start getting results from the get-go.
And you won’t have to lift a finger for that to happen. In fact, you’ll have plenty of time to go through OptinMonster University, and to test Playbooks.
Plus, you get a 14-day money-back guarantee with your account. There’s absolutely nothing for you to lose in this scenario.
If this sounds good, register for an OptinMonster account below!
As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.
