People have a tendency to believe that complex solutions are better than simple ones.
This is known as the complexity bias, and it’s so deeply ingrained in our nature, even Confucius talked about it over 2000 years ago.
“Life is really simple, but we insist on making it complicated.” – Confucius
The problem is… your inner need for perceiving things as complex can hold you back from reaching success. And while we can’t help you simplify your personal life, we can certainly help you simplify your business.
In fact, at OptinMonster, we labor for simplicity.
And over the past few weeks, we worked on 3 new updates that will help you create better-converting campaigns in a simpler and more efficient way.
- Improved Importing Views
- Our NEW Unsplash Integration
- Valentine’s Day Template Collection
Let’s dive into each update and see how you can use it to increase your conversions.
Importing Views
When creating a campaign in OptinMonster, there are different Views you can customize. The Yes/No View, the Optin View, and the Success View.
You’ve always been able to import one of these views to another, as long as you’re in the same campaign.
With Importing Views, we took this to another level in order to help you save time and generate results much quicker.
The improved ‘Importing Views’ feature allows you to import entire designs from any campaigns you have access to.
If you invest an hour of your time creating a perfect-looking Optin View for one of your campaigns, and you want to use that same Optin View in another campaign… now you don’t have to start from scratch.
You can import the whole View and every Block within it with just a click.
Why should you care?
Faster implementation of campaigns can give you an edge over your competition.
If you and your main competitor have a similar idea, but you implement it a week earlier, you’ll get better results.
And if you’re the first one to make an offer to an audience, you’ll get more customers.
This is a principle called “High-Speed Implementation” and it can be applied in many areas of your business!
OptinMonster’s Unsplash Integration
How often do you find yourself searching on Google for royalty-free images to use in your campaigns?
There’s a big chance you do it more often than you’d like.
Because we’ve all done it at some point, and we all know it’s a time-consuming activity.
Jumping from one website to another, downloading images, and making sure:
- The format is right
- The quality is good enough for what you need
- You have the right tool to compress the image in a way that doesn’t ruin its quality
It’s not a very fun experience.
Luckily, with our new Unsplash integration, you can forget about this tedious process.
From now on, when you want to find and use an image in any type of campaign you create in OptinMonster, you can do it without ever leaving your campaign.
The Unsplash image you select will be automatically added to your campaign.
You don’t have to worry about downloading/uploading, quality, size, or anything else.
It’s that simple!
And as a bonus, if you want to use the same image again in a different campaign… you can go to ‘Recently Used’ in the Unsplash Library, and you’ll find it there.
Pretty neat, right?
Valentine’s Day Template Collection
Valentine’s Day, like all the other holidays, comes with the opportunity to generate more leads and sell more products/services.
It’s proven that people tend to be more open to offers when those offers are connected to something that has meaning.
So we think you should make the most out of this upcoming holiday.
And in order to help you do that, we created a new Valentine’s Day template for each type of campaign we have inside OptinMonster (Popup, Fullscreen, Inline, etc.)
The idea is to help you implement a campaign in a matter of seconds, with no coding or design skills.
It’s so simple, it might not even seem worth doing…
But we have customers who had amazing results with simple holiday campaigns. One of those customers is Cloudways, a cloud hosting platform.
They managed to:
- Grow their list by 229%
- Increase free trial signups by 120%
- Improve conversions by 1700%
If you take a look at how Cloudways used holiday marketing to increase conversions, you will be surprised to see there’s nothing complex about their campaigns.
In fact, you can easily follow in their footsteps by using our templates. You don’t have anything to lose, but you have a lot to gain.
That’s all for today!
We’ll share more exciting things with you in the near future, so make sure to keep an eye out for the next announcement.
But until then, don’t forget to…
Claim Your FREE Done-For-You Campaign ($297 value)
Shortly after you register for an OptinMonster account today, our team will reach out with an offer to design one high-converting campaign to match your goals, whether that’s generating leads, driving sales, or something else. No extra cost – it’s included with your subscription!
As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.
