Are you looking to grow your email list faster? If you’ve added optin forms on your site and visitors are just not signing up, you need OptinMonster. It helps you target visitors at the right time and the right place to encourage them to sign up and skyrocket your lead generation. That’s exactly what PodBike did. Discover how they increased conversions and grew their email list exponentially in this case study.
Meet PodBike
Ever heard of a velomobile? These futuristic human-powered vehicles close the gap between bike and car making it possible to cycle with all-round protection.
Podbike is a company that’s re-invented the velomobile with its hyper-cool FRIKAR e-bike.
FRIKAR makes cycling more attractive (even when it’s pouring rain!) with its stable and comfortable design. And what’s more? It can accommodate one adult and one child while still letting you ride on any bike path.
Podbike relies on sustainable and ethical production with a minimal carbon footprint. It uses carefully selected recyclable material that keeps the bike’s structure light but safe.
Podbike needed to build its subscriber list to spread the word, engage with interested people, and reach out to its target market. But their campaigns were fetching only around 4.46% conversions, which is okay, but left plenty of room for improvement.
That’s when they turned to OptinMonster and the results were incredible. Podbike shared their experience and stats with us.
Let’s take a look at how OptinMonster worked for them.
How PodBike Uses OptinMonster
Podbike’s goal with OptinMonster was to boost the speed at which they were collecting email subscribers.
To achieve this, they created a floating bar that welcomes you when you visit the site.
You’ll notice that Podbike uses the countdown timer in a really creative way here. It gives you a countdown to when the next newsletter goes out.
This adds a sense of FOMO (fear of missing out) that others are getting updates about the bike, so new visitors will be more likely to sign up and stay in the know.
Podbike then uses a second campaign to incentivize people to sign up.
This offers an exclusive invite to test drive the FRIKAR at a driving event in Germany if users subscribe to the newsletter. It appears in a responsive lightbox popup to visitors that are browsing specific pages on the site.
Podbike relies on OptinMonster’s geotargeting targeting rules to display different campaigns based on the user’s geographical location.
Janet from Podbike says, “We made a special optin only for people in specific areas. We just love all the targeting possibilities like geo-targeting and Exit-Intent®.”
What we loved about Podbike’s campaigns is their use of brand colors that flow cohesively with the rest of their website.
The neon green adds excitement and vibrancy while the black brings in elegance and substance. By customizing the OptinMonster campaigns to suit their brand voice and style, they’ve stayed true to the message they convey and the emotions they elicit in users.
Results
With just 2 OptinMonster campaigns that encourage users to sign up for newsletters, Podbike has:
- Increased conversion rates from 4.46% to 13.3% with just one campaign
- Enjoyed a total conversion rate of 18.22%
Summary
Podbike used OptinMonster to prompt visitors to sign up for newsletters so they could grow their email list faster.
Janet from Podbike says,
I’ve been working as a digital marketer for 11 years, mostly within eCommerce as a specialist helping eCommerce businesses grow. Optinmonster is the best tool to grow your email list quickly.
Want to see the similar results for yourself? Sign up for your 100% risk-free OptinMonster account below:
