This guide includes basic scheduling guidelines for 3 email schedules:

1. Laidback
2. Standard
3. Aggressive

Laidback

This schedule is good for product launches, webinars, and higher-end product and event promotions. It’s also the most spread out.

Standard

The standard schedule is a great go-to schedule for most promotional emails and lasts just about a week.

Aggressive

This schedule is great for communicating flash sales and other time-sensitive items. This campaign is the shortest.