The Promotional Copy Prep Worksheet makes it super easy to write compelling sales promotion email copy by detailing the benefits of your brand and your promotion in 6 easy steps:

• Step 1. Make a List of Features
• Step 2. Reframe the Features as Benefits
• Step 3. Add Proof
• Step 4. Tell Leads Why You’re the Best
• Step 5. Tell Leads What Sets You Apart From Competitors
• Step 6. Identify Your Target Markets

Using this simple, stepped process, you’ll be able to quickly lay out every feature and benefit of your product and highlight the stats and social proof you need to build trust with your leads.